Constantly evolved, the LG OLED55C44LA remains the top choice for lifelike picture quality, responsive gaming and the best in Smarts.

Benchmark TV
The LG OLED55C44LA has long been a benchmark TV by which others set their standards. With the latest improvements to picture brightness, gaming response and user experience, that benchmark has just been set higher. Whether it’s for movies, box-sets, gaming or just ‘plain’ TV, this LG 55 inch TV is anything but ordinary.

OLED, enhanced by evo
LG’s OLED evo panel takes an already ‘gold standard’ in TV technology and makes it better. OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture brighter and the colour more vivid. Put simply, for a combination of natural, lifelike images and vivid detail OLED evo is the one to beat.

New Alpha 9 Gen 7 AI processor for improved brightness
LG’s latest generation Alpha 9 processor features advanced AI tech for the brightest and most lifelike picture yet. The powerful processor includes AI Super Upscaling – delivering the best possible picture from sub-4K sources, maximising the screen’s potential. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast.

Cinematic with movies
If you’re mad about movies, you’ll love this LG’s incredible colour definition and cinematic realism. With its brighter screen and host of HDR enhancements, including Dolby Vision, it delivers one of the most lifelike movie sensations that you’ll witness outside of the cinema. For the very best experience, Filmmaker Mode lets you enjoy the cinematic vision, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.

A natural with gaming
More than just magic with movies, LG TVs are amongst the greatest with gaming. LG’s Game Optimiser gets you quick access to important settings. A selection of game genre presets lets you tailor the image to suit the game type. Compatible with the popular 4K/144Hz refresh rate and featuring HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. With support for NVIDIA G-SYNC and AMD FreeSync, as well as ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), you get to experience the smoothest and most responsive game play possible.

Improved AI sound
It’s not just the picture that benefits from LG’s latest processor, the sound does, too. Virtual sound channel up-mixing increases from 9.1.2 to 11.1.2, giving an even more immersive sound. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.

webOS 24 - the smartest operating system made better
One of the smartest and most popular TV operating systems has become smarter still for ’24. With up to 10 password-protected accounts, each with Picture Wizard AI, everyone in the household can now enjoy their favourite picture settings, without having to recalibrate the TV each time they sign in. Recommendations based on your individual viewing history are now clearly displayed on the home page, making it easier than ever to watch what you enjoy. For the first time, LG offer five years of free OS updates, meaning that today’s LG TVs will be just as Smart savvy in years to come.*

*Future OS updates may not contain all features, due to potential TV hardware constraints.

Stream your way – now including Chromecast
LG’s webOS 24 system lets you directly access catch-up TV apps for a wide range of entertainment options, but it’s not the only way to stream content. This LG TV now also features Chromecast built-in. Alongside integrated AirPlay 2 and Miracast, it gives you multiple options as to how you want to stream content to your TV.

Ready to assist
Featuring support for Google Assistant and Amazon Alexa built-in, voice command makes it even easier to control your TV and quickly access the entertainment you’re looking for. This LG OLED TV is also compatible with Apple AirPlay 2 and HomeKit, for a seamless experience for Apple users.

Experience class-leading TV talent, with the LG OLED55C44LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.